The smartest health tracker isn’t on your wrist —it’s in your bra

What if the smartest health tracker is a device you already wear every day?

Our risk of cancer is 82% higher than a man's

We are 4 times more likely to develop an autoimmune disease than a man.

And we still don’t fully understand why —because 71% of medical research is based on male biology.

The gender data gap in medicine is real.

We don’t have the answers we need about the female body, yet.

We're here to change that—to take back control of our health. To fund the research that matters to us, with our own data. And to do it with something we already wear every day.

Finally we’re making our bra the ultimate support, by turning it into the most advanced health tracker.

 FAQs

  • We need each other. We license our trackers to lingerie brands for integration into their own designs —minimum order: 5,000 pieces.

  • We partner with research teams that need longitudinal and dynamic data on women’s everyday lives. Data is only accessible if users choose to participate. Get in touch, and we’ll share more about our onboarding process.

  • Yes! We need everyone on board. Subscribe to our newsletter at the bottom of the page.

  • We developed the V1 of our bra with investment from the Draper Family during the Google x UCLA showcase in November ‘24. We’ll be announcing a fundraising round soon—get in touch now to be the first to know.

  • Our R&D focuses on HRV, estrogen, progesterone, and cortisol—key biomarkers for deeper insights and better optimization of female health.

Here’s what our team has built before