Our
Philosophy
WE ARE BRAAVE
We ground ourselves in radical respect
We believe in the three homes: your body, your spirit, and our planet. We design long-lasting products that are shaped by your body so that your spirit can expand.

We believe in empowerment through action.
Building a just society starts with being the change that we want to see – not just what social trends say is progressive. Inclusion is not about making everyone fit in the same bra, it's about making a bra that fits everyone.

We grow through wonder and innovation.
Challenging the beauty standards, racism, sexism, transphobia, and ecological disregard that have become the status quo requires unrelenting curiosity, optimism, and love. Plus a bit of brainpower 😉


Our Story

In 2016, our founder set out to enable women to take up more space by embracing their real bodies

Braave was conceived in Nice, France, along the same blue shores that inspired the visionary artists Yves Klein and Henri Matisse. While the heat of this small, summer town makes letting your breasts breathe a no-brainer, sometimes gravity gets the best of us, and we simply need some support.

But for centuries breasts have been stigmatized, sexualized, and forced to fit into sizes and shapes that only suit the male gaze. So, after seeing the exact same bra with the exact same sold in Paris and Shanghai to very differently shaped women, our founder realized that a better sized bra was not the answer. It was getting rid of sizes altogether.

Meet our team


Claire

CEO/Founder

Alex

CTO / Developer

Magali

Designer

Abi

UI/UX Designer

Patience

SEO Analyst / Social Media

Lauren

Community Liaison


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