Braave was conceived in Nice, France, along the same blue shores that inspired the visionary artists Yves Klein and Henri Matisse. While the heat of this small, summer town makes letting your breasts breathe a no-brainer, sometimes gravity gets the best of us, and we simply need some support.

But for centuries breasts have been stigmatized, sexualized, and forced to fit into sizes and shapes that only suit the male gaze. So, after seeing the exact same bra with the exact same sold in Paris and Shanghai to very differently shaped women, our founder realized that a better sized bra was not the answer. It was getting rid of sizes altogether.